Webbiquity

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. Principal Analyst, Forrester Research. Founder of @wheniwork, the easiest way for businesses to schedule, communicate and track time with their hourly employees.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy. by GO Marketing.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when. Make sure that social media efforts are sustainable. Tweet This!

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The interactive infographic, designed and executed by Ceros, was released to promote the insight report that discusses how companies in the US use wearable technology to drive business performance. Guest post by Cheryl Joy.

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23 Outstanding Social PR Guides

Webbiquity

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. A Guide to Press Release Optimization by Business Wire. As with most things in business, who you know will come in handy. The world has changed. ” Guides to the Evolution of PR. Guides to the Intersection of PR and SEO.

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