Content Standard

OCTOBER 17, 2018

Introducing a subject matter expert program can add value to your content by offering thought leadership, authority, and authenticity. Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

Content Standard

NOVEMBER 4, 2021

Incorporating these traits into each and every piece of content requires a thoughtful content strategy—one that aims to build a robust content ecosystem that solves customer pain points and builds trust at every stage of the customer lifecycle. Skyword, for example, employs a robust network of freelance creators.

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. Your job as an industrial marketer is to interview them with well-thought-out questions to extract valuable insights and turn them into cohesive content. Align KPIs with Business Goals: Don’t just report on vanity metrics. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Standard

OCTOBER 8, 2020

For example, Glenmede , an impact investing firm, appeals to ethical investors with content from a stable of professional journalists and financial consultants who specialize in topics from renewable energy to social policy, capital markets, and investment strategy.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Bluetext

APRIL 14, 2023

In other words, media coverage and thought leadership cannot ignore where agencies are today. Similarly, there are nuances to digital transformation messaging, for example when it comes to workforce automation. Thought leadership programs are a good place to start.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

nDash

NOVEMBER 3, 2021

Examples: a former software developer, CPA or attorney. Example: a cybersecurity writer with 5+ years of experience. Example: a freelance writer who creates content based on interviews and/or outlines. Blog examples : Show writers what success looks like. Blog Posts. Prices (average). Technical Expert. Topic Familiarity.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Contently

OCTOBER 26, 2018

Now imagine if you proposed a new plan to your boss that included ghostwriting regular thought leadership bylines in her name that would be published by the biggest media outlets in your field. That’s exciting, right? There’s an emotional connection that the CEO can get behind. . New hires will master messaging faster.

Marketing & Strategy 127

Marketing & Strategy Thought Leadership Marketing Proposals Content 127

Savanta

MAY 18, 2011

billion business on the back of them. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. Differences by SME size. There are 1.3

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Chris Koch

MARCH 25, 2011

Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. For example, one company required that its council members hold at least one patent before they’d be invited. Appeal to their egos. Recognition from peers means a lot to subject matter experts.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Integrated B2B

MARCH 10, 2013

Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. How to assess your ROK business case. Find out how many subject matter experts (SMEs) there are in the company. To uncover this potential, begin by asking questions.

SME 40

SME Work Management Marketing Management Case Studies 40

Heinz Marketing

APRIL 4, 2022

Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. The mandate to the business is really running and generating campaigns that drive revenue for the business.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

ClearVoice

AUGUST 14, 2023

It doesn’t matter if you’re the average user, a small business, a nonprofit, or a big-name corporation. For example, individual users may need information on spotting a phishing attack or creating a strong password. LinkedIn, for example, is popular among cybersecurity professionals. Analyze customer data.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Tiecas

JANUARY 17, 2024

Doing so can attract potential customers, expand your market share, and ultimately drive business growth. There is nothing wrong with that per se; however, your favorite customers already like you and do business with you. Have the SME review and vet your draft and publish it under their names.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Rev

OCTOBER 4, 2023

For instance, if your business targets young professionals, creating content that resonates with them, like infographics, social media posts and YouTube videos, might be more effective than standard text-based blog posts. Yet, many businesses fail to keep their ideal customer profile (ICP) up-to-date.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

SmartBug Media

JULY 16, 2019

IT professionals bring specialized expertise to everything they do—skills and knowledge that their bosses, who ultimately might be making business decisions, don’t possess. Inevitably, you will need to conduct some research and maybe even seek out the help of SMEs within your organization. And that’s never dull!

Creativity 65

Creativity SME Thought Leadership Buyer Personas 65

Integrated B2B

MARCH 4, 2020

The term white paper is commonly used in the context of ‘government white paper’ or, for example, an independent report on an issue prepared by a neutral parties. Let’s look at another example – this time in the food ingredients sector. When a thought leadership article won’t suffice.

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. It was the 2016 winner of the "Marketing Campaign of the Year SME" category.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process.

Paper 100

Paper Work Management Marketing Management SME 100

Directive Agency

JULY 26, 2016

I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. I often hear business owners say “I’ll go with the cheapest option and if it doesn’t work out , I won’t have lost much. Example: If you’re an attorney, is the agency you’re looking to hire familiar with the legal industry?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76