Remove Business Remove Ethics Remove Privacy Remove Terms and Conditions
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The ethics of AI-powered marketing technology

Martech

AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? However, AI also introduces a new legion of ethical considerations for marketers to navigate. Transparent privacy policies and easy-to-understand terms and conditions are essential.

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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind?

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How To Choose The Right Business Lead Database For Your Business

SalesIntel

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

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5 Key Elements of Customer Data Privacy

Martech Advisor

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Sounds simple but it isn’t.

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Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. If you’re in a business that sells data, good luck. I don’t know if that is a sustainable business strategy at this point because of the way things are changing.

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How Business Leaders Can Move Forward With Certainty Despite an Unknown Future

Salesforce Marketing Cloud

Business leaders continue to face tremendous uncertainty. After putting long-term strategy on the back burner since the pandemic began, now is the time for businesses to make bold new choices. After putting long-term strategy on the back burner since the pandemic began, now is the time for businesses to make bold new choices.

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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. It’s also crucial to pay careful attention to the terms and conditions (T&C) as the situation is unique in the case of AI vendors.