Delivra

DECEMBER 15, 2020

Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. We’re thrilled to partner with Delivra to help more customers easily leverage data in their email and SMS marketing strategies. Leverage multi-channel engagement data to deliver the personalized digital experience customers expect.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. The Current State of Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. But the truth is that AI is already having a significant impact on marketing.

Marketing AI 86

Marketing AI Enterprise Management Work Management Marketing Management 86

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Martech Advisor

NOVEMBER 11, 2019

Michael Gerard, chief marketing officer at e-Spirit, outlines questions marketers need to ask when examining CMS technologies that will help establish a superior digital experience. The hype and attention appear to be bigger than the actual impact it’s having on businesses. How important is it?

CMS Development 57

CMS Development Marketing AI Enterprise Management Gartner 57

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Adobe Experience Cloud Blog

JUNE 2, 2015

Better drive your partner channel to produce revenue. Allow me to clarify: Lifecycle is a process that enables leads to move through a joint sales and marketing process (sales and marketing, unite!) A lifecycle is an efficient way for sales and marketing to work together in order to better track leads and at a lower cost.

Lead Ranking 48

Lead Ranking Enterprise Management Work Management Marketing Qualified Leads 48

Onalytica B2B

APRIL 20, 2016

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

ClickZ

DECEMBER 23, 2020

Portals serve with modern security, search options, chatbots, mobile and IoT capabilities, artificial intelligence and machine learning capabilities, providing service and self-service for industries as varied as manufacturing, insurance, and healthcare. Traditional portal software is neither adequate nor needed for this task.

CMS Development 122

CMS Development Industry CMS Enterprise Management Work Management 122

LeadsRX

JULY 19, 2021

Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization. Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Martech Advisor

MARCH 11, 2020

Enterprises must capture, manage, and make sense of huge volumes of data to fully understand customers. In this article, Reltio founder and CEO, Manish Sood, covers the two dominant solutions used to manage customer data: Master Data Management (MDM) and Customer Data Platforms ( CDP).

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

ANNUITAS

MAY 10, 2023

ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. This approach has similar implications for our Go-to-market (GTM) Technology stack.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

ATAK Interactive

FEBRUARY 7, 2019

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. Speed to Market (39 percent). Customer Service (35 percent). Customer relationship management (CRM) applications manage sales teams. What’s the solution? Read on to learn why.

Enterprise Management 79

Enterprise Management Marketing Automation Services Work Management Marketing Management 79

Hubspot

FEBRUARY 24, 2015

Let’s face it—Chief Marketing Officers have it rough. They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. It is no longer a world of focus groups and market research teams.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Unbound B2B

JANUARY 11, 2023

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. Enterprise sales involve big contracts and higher risks. The B2B market is indeed on scavenge. Based on your business scale and size, the B2B sales process differs. What are B2B Enterprise Sales?

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Inbox Insight

JULY 7, 2020

According to Gartner , global IT spending is set to be $3.9 This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. The aim of this study is to enlighten demand generation marketers and tech vendors on buyer behaviour. trillion in 2020 and over $4 trillion by 2021.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Research 104

ATAK Interactive

FEBRUARY 7, 2019

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. Speed to Market (39 percent). Customer Service (35 percent). Customer relationship management (CRM) applications manage sales teams. What’s the solution? Read on to learn why.

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

ATAK Interactive

FEBRUARY 7, 2019

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. Speed to Market (39 percent). Customer Service (35 percent). Customer relationship management (CRM) applications manage sales teams. What’s the solution? Read on to learn why.

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Use lead generation software — that’s what! In this article, you’ll find our curated list of the 10 best lead generation software to help you grow your business.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Todd Berkowitz, Practice Vice President, Gartner. Pivoting Your Go-To-Market Strategy on a Dime.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. So, what does that actually look like?

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM).

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Martech Advisor

JANUARY 21, 2020

In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. According to Gartner by 2021, maximum effort and cost in a DXP initiative will be spent on integrations including the ones with built-in capabilities.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. Target mid-market and enterprise accounts?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Single Grain

NOVEMBER 19, 2020

As your business grows, you'll eventually need to invest in new tools that can scale with you. Out of all the applications, services, tools and devices you could possibly bring on board, a solid communications system is perhaps the most fundamentally important. Book My Free Marketing Consultation . business phone.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SMS 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. That is, if you use it right. Message Ads. Sponsored Content.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Customer Experience Matrix

OCTOBER 31, 2007

They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). The Greenplum Web site offers links to useful Gartner and Ventana Research papers if you want to look at the database appliance market in more detail.)

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

DealSignal

MARCH 29, 2018

Martech & salestech tools to store, manage, and engage your contacts and leads. Before you undertake an account-based marketing initiative, you need to have the right systems in place. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78