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How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

Contently

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign.

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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Get more leads.

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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity

All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses. If you’re unsure about how to use Instagram for your B2B businesses , here are several post-type ideas to get you going. However, videos are arguably more impactful.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. Likewise, it’s even more important to shape your sales culture into one that is positive, accountable, and metric-driven.

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What Is Bottom-of-Funnel Marketing? Validating the Purchase

ClearVoice

What is bottom-of-funnel (BoFu) marketing? Bottom-of-funnel marketing is a strategy that aligns with the latest “decision” stage of the buyer’s journey. Funnels have become ubiquitous in a marketer’s day-to-day life. Funnels have evolved with us. What is bottom-of-funnel marketing?

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4 Ways to Optimize the Middle of the Funnel | Lead Management

Adobe Experience Cloud Blog

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?