Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . Google has built a $95B search business by understanding the need for speed.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Bound360

JANUARY 18, 2018

In the last post , we highlighted how to develop web personalization plays to solve key business problems. Now that you’ve identified how you want to group your web audience to meet your business goals, how will you identify which group a visitor belongs to? Partner examples: ClearBit, Kickfire, DemandBase, Bombora.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

ANNUITAS

FEBRUARY 19, 2015

Whatever happened to the Eloqua Experience? Put together by B2B marketing technology platform Demandbase , this one makes the list because of its focus on a fast-growing discipline within B2B, Account-Based Marketing. Anne Handley and the MarketingProfs team know their business. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Bound360

AUGUST 9, 2017

By cultivating and empowering a group of visitors who freely recommend your products and refer new business, you can reach new leads and discover new markets that might not be available by traditional means. So, how might you identify and cater to those enthusiastic supporters? Personalizing for Competitors.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Use data–intuition often leads down the wrong path. • Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Buy his new book !

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Bound360

AUGUST 9, 2017

By cultivating and empowering a group of visitors who freely recommend your products and refer new business, you can reach new leads and discover new markets that might not be available by traditional means. So, how might you identify and cater to those enthusiastic supporters? Personalizing for Competitors.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Golden Spiral

NOVEMBER 8, 2018

You’re leading with a tactic and not strategy. You want a visitor to become a lead and eventually make a buying decision. If you understand your business goals first, you can determine whether your website is doing what you need it to or not. Your website is a dynamic marketing tool that can be shaped to fit your exact needs.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Heinz Marketing

JULY 18, 2021

How many times have you discovered a campaign wasn’t working the way you thought, and it’d been failing for months, not routing engaged leads, or not awarding them a lead score that would have pushed them over to sales? . I’ve given up many weekend days manually testing lead flow through forms, workflows, and campaigns.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

SmartBug Media

MARCH 10, 2020

Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. DemandBase. HubSpot CRM.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Outgrow

MARCH 5, 2020

It helps top brands curate interactive content in order to generate new traffic and increase lead conversions. With Outgrow you can generate qualified leads, segment audience and analyze data. Typeform is a Spain based company that specializes in online form building and online surveys in order to generate leads and gather feedback.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

DealSignal

MARCH 29, 2018

Martech & salestech tools to store, manage, and engage your contacts and leads. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

chiefmartech

OCTOBER 29, 2017

I recently came across that old proto-landscape slide and found myself wondering how many of those companies had been acquired or went out of business — or, more euphemistically, were “consolidated?” A few just went out of business (circles with lines). of all US businesses started were, um, consolidated within 9 years.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

DealSignal

MARCH 30, 2018

Systems Martech & salestech tools to store, manage, and engage your contacts and leads Before you undertake an account-based marketing initiative, you need to have the right systems in place. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Contact discovery can help fill that gap.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

SnapApp

DECEMBER 14, 2016

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62