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The 10 most fascinating people in B2B marketing in 2017

Biznology

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended! Have a look at her case for how to manage PR in the “age of the Kardashians.”

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Lead Generation: It’s all about building relationships

markempa

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? I want to ask you about the book. And so our personal life, or business life, have become enmeshed.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Read on to get their insights. Recommended Resources from B2B Marketing Experts. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. via Beth Harte).

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Sales Pipeline Radio, Episode 215: Q & A with Mike Orr @mikeorr8

Heinz Marketing

What are some things you recommend to help be consistent in sharing content? What are some best practices you recommend to just be better at sharing consistently? Read our conversation and/or listen below. By Matt Heinz , President of Heinz Marketing. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

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Sales Pipeline Radio, Episode 148: Q&A with Scott Ingram @ScottIngram

Heinz Marketing

Ingram is the author of the recently published book “ Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals.” Host Matt Heinz asks Scott what he learned about being a successful sales professional from the those he interviewed for his book. By Matt Heinz, President of Heinz Marketing. Pacific or listen later.

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Modern Demand Generation, Demystified 

Televerde

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation. Let’s dive in. .