Aberdeen

NOVEMBER 23, 2020

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. Outside of data, Aberdeen has a suite of unique products that complement SWZD’s products and services (e.g.

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. The Rise of First-Party Data. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Madison Logic

OCTOBER 11, 2022

It began when your customer recognized a problem or opportunity for their business. You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

JANUARY 4, 2019

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Any third-party lead gen programs and data you may be getting on a regular basis. Your Total Active Market.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Engagio

MARCH 29, 2021

So how do we deliver personalization that captures our target accounts’ attention? It comes down to knowing the right information about the account and the buying personas at the account. Intent data helps you understand what keywords the account or people at that account are researching.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Aberdeen

DECEMBER 17, 2019

And you have to position yourself as the right business for them. That’s where customer targeting comes into play. The Importance of Customer Targeting. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time. AI vs. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Aberdeen

DECEMBER 17, 2019

And you have to position yourself as the right business for them. That’s where customer targeting comes into play. The Importance of Customer Targeting. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time. AI vs. Intent Data.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Adobe Experience Cloud Blog

APRIL 11, 2017

In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? To implement real-time, intent-based email marketing, you need intent data.

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Intent Data Intent Email Marketing Social Marketing 129

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg.

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Intent Data Intent Bombora Marketing AI 40

DiscoverOrg

JANUARY 2, 2019

We expect major gains in the sophistication – and volume – of B2B data in 2019. Here are some data predictions we’re looking forward to. B2B big data is big business. BIG business. What features or functions are the most popular and should be prioritized for maintenance and updates?

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Intent Data Work Management Marketing Management Bombora 198

Inbox Insight

MAY 18, 2023

It’s clear that senior B2B marketers in both the US (49%) and UK (48%) consider their account-based marketing strategy to be well established , with just under half feeling this way. How do maturity levels differ between the US and UK?

Account Based Marketing 88

Account Based Marketing Allocation Ideal Customer Profiles Demand Generation 88

Inbox Insight

MAY 24, 2024

This risk highlights the critical value of lead gen in not only sustaining but accelerating your business growth through the acquisition of high-quality, sales-ready leads. Request examples of successful targeting across various sectors It’s essential to be clear about the type of leads required.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Martech

MAY 2, 2024

Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. Users Easy to install and use.

Ideal Customer Profiles 116

Ideal Customer Profiles Buy Marketing Automation Services Work Management 116

ANNUITAS

OCTOBER 7, 2020

What the two companies bring together helps to build a fuller featured platform around targeting, qualification, web personalization and intent. But it’s still a platform, and as such, is in need of a broader demand strategy. Strategic demand marketing puts the buyer at the center of everything.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

DealSignal

JULY 17, 2023

DealSignal meticulously verifies every data point, from email addresses to business phone numbers, and dynamically adds missing data entries based on the specific business needs of its users in real time. Read on to discover the comprehensive benefits of choosing DealSignal vs Seamless AI for your business.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. Read on to discover the comprehensive benefits of choosing DealSignal vs Apollo for your business. In a Nutshell: DealSignal vs Apollo.io

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way.

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Madison Logic

JUNE 6, 2023

Demand Capture Before diving into the difference between demand creation and demand capture, let’s first look at the milestones buyers must hit before they are considered in-market. Focus messaging around product differentiation, features, and the value proposition.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Valasys

FEBRUARY 26, 2020

This is where the concept of account-based advertising. The method of advertising that leverages digital ad campaigns to target highly-specific accounts with the most promising revenue potential is called account-based advertising. Only the right accounts must be chosen & targeted.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Madison Logic

OCTOBER 18, 2023

They’re also more digital and self-guided when exploring solutions to their business problems. Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends. One key advantage of CTV lies in the ability to target based on data.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Binary Demand

MAY 4, 2023

[ps2id id=’overview’ target=”/]B2B lead generation is tricky but not impossible today! The majority of B2B lead generation trends have been emphasizing generating multiple leads. To assist this goal, the strategies mentioned hereafter will be fruitful for garnering quality-oriented accounts.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. Both departments work together with a singular focus – to meet the needs of high-value accounts. So, where does business-to-business (B2B) advertising fit into this strategy? Kind of like fishing with a net.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

DealSignal

JULY 19, 2023

DealSignal meticulously verifies every data point, from email addresses to business phone numbers, and dynamically adds missing data entries based on the specific business needs of its users in real time. Read on to discover the comprehensive benefits of choosing DealSignal vs Seamless AI for your business.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

DealSignal meticulously verifies every data point, from email addresses to business phone numbers, and dynamically adds missing data entries based on the specific business needs of its users in real time. Read on to discover the comprehensive benefits of choosing DealSignal vs Seamless AI for your business.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Aberdeen

MARCH 5, 2019

Randy Frisch is CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale. from the Schulich School of Business at York University. Randy holds an M.B.A.

Business 40

Business Purchase Intent Demand Generation Account Based Marketing 40

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. And, as a company that offers a full-funnel ABM solution, it only makes sense that we’re using an account-based approach to market to our ideal customers.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Understanding buyer intent . Read more here.].

Top of Funnel 101

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 101

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Inbox Insight

MARCH 20, 2023

The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12) How is AI changing B2B demand generation? (00:22) But really, what matters is how do you apply it to your B2B business? Thank you for joining us.

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Hubspot

MAY 8, 2020

Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. Are you going to be doing a lot of ad targeting?

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Account Based Marketing Work Management Marketing Management Budget Programs 98

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

JUNE 14, 2022

Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors. The more targeted your audience is, the less money you’ll waste.

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Display Lead Ranking Marketing Qualified Leads Advertisements 130