Martech

MAY 2, 2024

Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. Users Easy to install and use.

Ideal Customer Profiles 117

Ideal Customer Profiles Buy Marketing Automation Services Work Management 117

Engagio

NOVEMBER 16, 2023

Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical. In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Taking an account-based approach has many benefits.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

JANUARY 14, 2021

The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best accounts. Hint: Replace the inefficient volume-dependent-spray-and-pray game with a strategy that’s grounded in targeted intelligence.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

JANUARY 27, 2020

Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. Sales have a set of target accounts they’re running and looking at all the time. It’s complex!

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

SEPTEMBER 30, 2019

They know the challenges faced by sales and marketing to meet revenue and business goals. Increasingly, marketers KPI’s are tied to the pursuit, deepening engagement, and acquisition of high-value accounts. Instead, ABM is a business strategy. You can find all that and more in the book. Want a sneak peek? Steering the Ship.

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A key milestone in the maturation of ABM was the strategic merger of Demandbase and Engagio in 2020, combining their strengths to forge the most comprehensive ABM platform to date.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

DECEMBER 2, 2020

Market segmentation is the art and science of identifying smaller groups in your Target Account List based on similar characteristics. The better you get at defining audiences around your best opportunities and moving them through the account journey, the better your business outcomes. Are they manageable?).

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

InsightSquared

FEBRUARY 6, 2019

As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. Enter, InsightSquared. Understanding Pipeline Today.

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. Focus on how you can help them solve a key business problem and again, make them the star.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

ANNUITAS

APRIL 24, 2014

I am certainly not alone in thinking that Moneyball was one of the best business books of the past decade. Appealing to both baseball fans and business thinkers, the book (and subsequent movie with Brad Pitt) made Oakland A’s General Manager Billy Beane’s utilization of statistics to make business decisions almost seem … well … exciting ?

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

Engagio

NOVEMBER 12, 2018

You’re either doing it for a business reason or you’re not, and if you’re not, then don’t do it. ” Jessica Fewless , VP ABM Strategy, Field and Partner Marketing, DemandBase. Sales keeps changing the target account list – It is really hard to hit a moving target.

Account Based Marketing 91

Account Based Marketing ABM Demand Generation Urgency Marketing 91

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? I could wax lyrical about my amazing colleagues, insanely happy customers, and our flourishing SaaS business. Looking through an account-based lens. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. ABM enables marketers to identify and target the accounts they value most.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

ANNUITAS

OCTOBER 7, 2020

With its recent acquisition of Engagio, DemandBase seems to be providing a perfect example from a technology perspective and analogy to understand ABM tactics as a whole. What the two companies bring together helps to build a fuller featured platform around targeting, qualification, web personalization and intent.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. If we talk specifically about this pandemic period, many companies are struggling to re-establish their business. We know Demandbase, a titan lead generation company acquired Engagio. The obsolete methods of Lead generation are transforming.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Engagio

SEPTEMBER 20, 2021

Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. We’ll focus on three things: Identifying and reaching target accounts. Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

DemandBase

JANUARY 28, 2020

These marketers know who they want to target, and likely already have a whole treasure trove of qualified target accounts. The hardest part is catching the attention of the right people on the right accounts at the right time. ranking by account activity or priority) that previously could only be manually updated.

Intent 60

Intent DemandBase Advertisements Advertising 60

Hubspot

MAY 8, 2020

Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. Are you going to be doing a lot of ad targeting?

Account Based Marketing 99

Account Based Marketing Work Management Marketing Management Budget Programs 99

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Martech

JULY 14, 2022

This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. Platforms, not point solutions.

Account Based Marketing 123

Account Based Marketing Enterprise Management Work Management Marketing Management 123

Metadata

NOVEMBER 17, 2021

Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. Director of Demand Generation @ ThoughtSpot.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. Demandbase. In mid-2018, the company introduced its intent-based targeting capabilities. DiscoverOrg.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Only B2B

JANUARY 9, 2023

With the aid of your sales staff, you may target the customers you desire while spear fishing. Account-Based Marketing Examples. The way account-based marketing operates is by developing campaigns for very particular target markets. Here are some actual cases where account-based marketing has been used.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Engagio

JANUARY 20, 2024

“Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs. Give it a listen to feel empowered to apply these valuable lessons in your business endeavors! Garcia emphasizes the importance of partnerships for growth and revenue.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

DemandBase

FEBRUARY 10, 2020

ABM has transformed the way we do business and the increase in adoption has proven this new way of thinking drives better results. At the end of last year, Demandbase partnered with Demand Metric to bring you the State of the ABM Tech Stack Research Report. Aha moment right there!

Account Based Marketing 64

Account Based Marketing ABM DemandBase Peer-to-peer 64

DemandBase

JUNE 18, 2020

According to the Radicati Group, a technology market research firm based out of Silicon Valley, office workers receive a little over 120 emails a day , and we can assume that business leaders endure even more. Personable and relevant outreach is much more likely to gain attention than generic messaging.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Engagio

DECEMBER 28, 2020

And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. We’ve all heard the analogy that in Account-Based Marketing we are fishing with a spear rather than a net. Our goal is to target the right buyers rather than scooping up distractions and expenses along the way.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

DemandBase

APRIL 9, 2019

Your site needs to work harder to drive business for your sales team so you’re going to update the design, navigation, and solutions content. Of that population, how many site visitors are from your target accounts? Getting account-based site analytics is not complex or time consuming. Are they doing what you want?

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

PureB2B

MAY 8, 2019

97% of marketers have reported higher ROI by implementing an ABM strategy (Forbes “How Accounts – Based Marketing can significantly grow your business revenue). Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52