Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A key milestone in the maturation of ABM was the strategic merger of Demandbase and Engagio in 2020, combining their strengths to forge the most comprehensive ABM platform to date.

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

ANNUITAS

OCTOBER 7, 2020

With its recent acquisition of Engagio, DemandBase seems to be providing a perfect example from a technology perspective and analogy to understand ABM tactics as a whole. What the two companies bring together helps to build a fuller featured platform around targeting, qualification, web personalization and intent.

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Account Based Marketing ABM Banner Ads Demand Generation 147

Hubspot

MAY 8, 2020

Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. Are you going to be doing a lot of ad targeting?

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Engagio

JANUARY 20, 2024

“Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs. Give it a listen to feel empowered to apply these valuable lessons in your business endeavors! Garcia emphasizes the importance of partnerships for growth and revenue.

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Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

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Engagio

DECEMBER 28, 2020

And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. We’ve all heard the analogy that in Account-Based Marketing we are fishing with a spear rather than a net. Our goal is to target the right buyers rather than scooping up distractions and expenses along the way.

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DemandBase

APRIL 27, 2020

But as we shuffled through the garments, a realization swept over me—one of those sad moments of unannounced clarity that generally comes with age—that one size definitely does not fit all. How has this store managed to stay in business so long? Director, Channel and Partner Marketing, Demandbase. Partner Marketing.

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Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Types of account targeting.

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KoMarketing Associates

SEPTEMBER 16, 2020

2020 has changed the rules in many parts of business. Instead of trying to use the same “one size fits all” approach to all their accounts, many B2B marketers have been segmenting their target accounts. In “one to one” ABM, the program may only target 10-50 prospects. So try to think of ABM as a partnership.

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Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. Read more on Top 5 Ways to Supercharge ABM with Intent Data.

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Metadata

MARCH 25, 2021

Optimizing your advertising in an increasingly crowded digital landscape This time last year we realized there had to be a better way to gain more efficiency in our targeting, and the ability to test our copy and creatives at scale. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

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Engagio

AUGUST 9, 2021

The key is to not wait and reach out to your accounts with everyone else but to reach them when they are still early in the buyer’s journey. And that’s where leveraging intent data comes in. What is intent data? Intent data is an indicator of an account’s current level of interest in your company or category.

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Metadata

MARCH 26, 2021

Optimizing your advertising in an increasingly crowded digital landscape This time last year we realized there had to be a better way to gain more efficiency in our targeting, and the ability to test our copy and creatives at scale. This would give me an objective lens through which to view each demo.

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Engagio

JANUARY 7, 2019

Having vision and foresight is a crucial component to succeeding as a business. For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. The Promise of Intent – Get out ahead of the competition.

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Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

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SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Start by understanding your business’ scale, needs and usage. What Is B2B Sales Intelligence?

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Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. That’s all it takes!

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Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Can a company’s marketing be applied to any target?

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Engagio

AUGUST 26, 2021

To most-effectively go after your target accounts, you have to define just how valuable their business is to you, and that means admitting that some of your accounts are more valuable than others. Once you do that, you can segment and prioritize your list of target accounts. Let’s dive in. .

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Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 103

TrustRadius Marketing

MAY 31, 2022

This data is crucial for formulating business strategies or developing a marketing strategy. It provides both your sales team and your marketing teams with the insights they need to close deals and grow your business. . Targeting Customers with Marketing Intelligence. Enterprise customers are very demanding.

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Engagio

AUGUST 26, 2021

To most-effectively go after your target accounts, you have to define just how valuable their business is to you, and that means admitting that some of your accounts are more valuable than others. Once you do that, you can segment and prioritize your list of target accounts. Let’s dive in. .

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Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 86

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. By this, I mean a no-compromise solution that combines the engageability of inbound marketing AND the precision and targeting of Account-Based Marketing. It enables you to: Build an account foundation.

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NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

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Engagio

OCTOBER 13, 2021

The enhanced evaluator is based on Jon Miller’s, CMO of Demandbase, evaluation of ABX technology in his book The Clear & Complete Guide to Account-Based Experience (ABX). Sure, there are a lot of technologies that support ABX, but you don’t need to buy technology from each category to embrace an account-based go-to-market!

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DemandBase

JULY 21, 2020

How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime? The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Even with enterprise business software.

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Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. Jon: Thank you very much.

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Business Brainz

JULY 29, 2021

ABM relies on engaging with hand-picked target accounts and pursuing them relentlessly, with little regard for whether they want to be pursued at all. According to Demandbase. ABX improves every aspect of the buyer experience throughout the B2B lifecycle, outperforming traditional demand generation and ABM.

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Full Circle Insights

JANUARY 24, 2023

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. Full Circle ABM is the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing context inside the CRM.

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Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. If you know the answers to these questions, then your firmographic data is sound. Technographic data. Intent data. This is it.

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DemandBase

OCTOBER 20, 2020

If you know the answers to these questions, then your firmographic data is sound. Technographic data. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. Intent data. Step #2: Identify and tier your target accounts.

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