Business Case Studies Copywriting SME 
ClearVoice
AUGUST 28, 2023
They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.
nDash
NOVEMBER 3, 2021
SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Case Studies. Prices (average). Technical Expert. Topic Familiarity.
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Ambal's Amusings
NOVEMBER 5, 2009
Jonathan kantor's Ensuring That Your White Papers Appeal to Busy Executive Readers. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Jonathan Kantor's Tip.
ClearVoice
APRIL 2, 2020
Bringing on extra help makes sense at this point in your business growth. While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? People want to hear from people, not a business, in a time of need.
SmartBug Media
JUNE 3, 2020
Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. After my news gig, I moved to the copywriting world in 2013 and have continued interviewing people since then. and the SME says something interesting at 3:27 p.m.
Tiecas
JANUARY 17, 2024
Doing so can attract potential customers, expand your market share, and ultimately drive business growth. There is nothing wrong with that per se; however, your favorite customers already like you and do business with you. Have the SME review and vet your draft and publish it under their names.
Ambal's Amusings
SEPTEMBER 3, 2009
Bob Bly's CopyWriting Blog. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.
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