Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I’ve been a part of a number of marketing technology startups, like analytics for small business marketers, and A/B testing for large enterprises.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Kudos to them.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

NOVEMBER 2, 2020

But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development. A content offer is the most effective way to persuade visitors to give you their contact information. Here are six methods to connect with your website visitors. Motivate visitors to fill out a webform.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

AUGUST 30, 2017

Sometimes, you need good content, and fast. You can still create quality, customer-focused blog content in two hours or less. I find that starting the post with a lead-in like “I received this question and wanted to share my response” is an effective way to structure the post. Leveraging this technique is simple.

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

SEPTEMBER 12, 2019

Yes, automated testing will discover the best content to be delivered in a campaign, but the best relative to what? That’s good for a start but the promise of marketing technology is delivering marketing activity that more directly connects to the business results. More focused on business results. What grows revenue?

Marketing Automation Services 91

Marketing Automation Services Top of Funnel API Fulfillment 91

Biznology

DECEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. . In fact, it’s the opposite.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80