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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Click-through Rate Click-through Rate (CTR) tells us if our content is hitting the mark. For B2B companies, a good CTR is a sign that your message is resonating with other businesses.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

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What every marketer needs to know about programmatic advertising

Martech

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. This is called CPM — cost per mille (mille is French for thousand). How much does it cost? Targeted device.

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What Video Metrics Really Matter?

Heinz Marketing

By Mina Guirguis , Marketing Consultant at Heinz Marketing. PAID: CPM – Cost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. Alright we got your name out there and people are starting to get curious about your business.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business.

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How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Single Grain

That’s when he came across our post about critical Facebook Ads trends and took action based on the advice: Using the five strategies we outlined, he managed to double revenue for his business and 5Xed his reach on Facebook. Book My Free Facebook Ads Consultation . caused the ads to fail terribly with low engagement and CTR.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Get A Free Consultation. is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Not only do Amazon Ads generally cost less than other advertising platforms, but Amazon searches get a lot of businesses discovered.

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