52 Marketing Terms Every Marketer Should Know
LeadsRX
MARCH 9, 2022
Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Conversion can also be thought of as business “outcomes”. Customer lifetime value (LTV) is the total worth to a business of a customer over the whole period of their relationship. Return On Ad Spend (ROAS).
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