article thumbnail

AI-powered martech releases and news: May 16

Martech

The Senate roadmap doesn’t point us toward a future in which patients, workers, and communities are protected from the current and future excesses of the use of AI tools and systems. AI-Assisted Review Responses help businesses respond to high volumes of reviews while maintaining tone of voice.

article thumbnail

9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. Data Analysis. What is growth marketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. Semrush remains a very popular platform within the SEO community. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

You want to know if your website is contributing to your business the best that it can. A/B and multivariate testing tools. Many businesses start with Google Analytics. It’s free and robust enough for many small businesses. Businesses often use a combination of supplementary tools on top of one primary tool.

article thumbnail

How to Optimize Content for Generative AI

Convert

If no one knows about your business or product and never talks about either, no generative AI engine will know you. Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you. Who are NAME’s competitors?

article thumbnail

Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Why Do Agencies & Businesses Invest in Google Optimize? Even with those limitations ( and other reasons ), GO is still a tool of choice for some agencies and businesses. And rightfully so.

article thumbnail

B2B Growth Hacking – What Is It And Why Do It?

Lead Forensics

Plus everything you need to think about when it comes to growing your business. They will aim purely to get the business fired up and hit the big numbers. They need to be part business development, part salesperson, part marketer, and part project manager, all rolled into one. What Is Growth Hacking?