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Customer Experience Matrix

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. More social media consumption was one answer, with Facebook and Youtube heading the list. They also expected business to protect their workers and local communities. People in the U.S.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Small businesses constantly cite cost as a major roadblock to adoption. David Hurley, the open source industry veteran behind Mautic, argues that marketing automation has just now become widely enough understood for many marketers to purchase it without a lengthy sales cycle. So the opportunity seems obvious.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

And, in particular, are social media as important as industry gurus claim they are? Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% Blogs are also apparently part of “community”, although this isn't stated explicitly.)

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Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.