Tony Zambito
MARCH 30, 2012
This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.
Tony Zambito
MARCH 26, 2012
This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.
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Tony Zambito
MARCH 18, 2012
This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Challenging Dell and its’ low cost entry strategy for small to mid-size businesses. A New Challenge And A New Frontier.
Tony Zambito
APRIL 6, 2012
This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. While the notion of field sales shrinking for the SMB is a fact, it doesn’t quite mean the end of sales. Not so fast.
Envy
FEBRUARY 13, 2021
B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Small and Medium Business is long and hard to say, but SMB just rolls off the tongue.
ClickDimensions
MARCH 21, 2023
As Marketing Automation has evolved, with it has come new focuses, products and goals which align directly with the current marketers’ values and aims in the year 2023.
Biznology
APRIL 29, 2013
Another example is Symantec, which created an online store specifically to serve its small-to-medium business customers in North America. Today, 100% of Symantec’s $300 million SMB sales run through this channel, which is operated for them by the SaaS outsourcing supplier Rainmaker Systems.
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