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9 Proven B2B Marketing Strategies for 2024

sagefrog

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

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Account Based Marketing vs. Lead Generation: Which Generates Better Results?

KEO Marketing

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. How ABM Differs from Traditional Lead Gen.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London.

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KEO Marketing Wins Two 2017 International Business Awards for Website Design

KEO Marketing

This year, KEO Marketing won international awards in the following categories: • New Energy Industry Website Generates Better User Experience and Significantly More Leads in Just Three Months. • New Utilities Website Generates Better User Experience and Significantly More Leads in Just Three Months. “I

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SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

Things are always changing in the world of search engine optimization (SEO). Search engines drive as many as 70% of all business to business leads. As such, it is important to ensure you optimize your content, and your website, for search engines. About KEO Marketing.

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Account Based Marketing Services for B2B Companies

KEO Marketing

Account based marketing (ABM) services involve implementing a strategic approach to business-to-business (B2B) marketing. Put another way, account based marketing uses a “one-to-one” versus a “one-to-many” approach. B2B organizations can reap many benefits from account based marketing services.

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Marketing Programs for Technology Companies

KEO Marketing

In today’s post, we have packaged together three of our most popular blog posts that can help you learn ways to refresh your technology company’s digital marketing strategy. Here are some highlights from each post: Five Content Marketing Strategies for Technology Companies.