ClearVoice
JANUARY 9, 2024
Key performance indicators will differ from business to business, but to determine what’s right for you, follow these steps: Define your content marketing goals. Do they read blogs or hang out on social media? Plan your metrics accordingly. Include your content production, distribution, and promotion costs here.
Stevens & Tate
MAY 10, 2019
For more information, contact: Debbie Szwast. In other words, websites are essential for everything from attracting new prospects to providing information to decision makers. Wagner explores topics such as SEO, social media marketing, and evolving brand messaging. dszwast@stevens-tate.com. on September 11 1-2:30 pm.
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KEO Marketing
JUNE 25, 2015
They have devoted considerable time and resources into finding ways to make the platform more valuable and appealing to the business-to-business crowd. LinkedIn members can now use this long-form publishing tool as a way to author information and opinions about their industry or important issues related to it.
Stevens & Tate
MARCH 4, 2019
Specifically, Gartlan’s presentation will discuss how to utilize his innovative and informative strategies to guide our attendees to Marketing success. Attraction Marketing is the process of making your company and its products, services, and culture more attractive to prospects by driving specific marketing initiatives.
Industrial Marketing Today
SEPTEMBER 13, 2010
Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).
Industrial Marketing Today
APRIL 26, 2010
Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Content Marketing’s slogan is – “Don’t pitch. Don’t sell.
Industrial Marketing Today
JUNE 12, 2010
There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.
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