Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector. B2B companies can look forward to: New Markets: Sustainable products and services will open new markets.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

6sense

DECEMBER 8, 2021

A global health crisis, economic uncertainty, social distancing — as marketing leaders, it’s hard to lead our teams right now. Fortunately, while we’ve had to change a lot about our tactics, our targeting was already based on behavioral insights: what buyers are actually doing right now and who’s in-market. First I: In-Market.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Lead Liaison

NOVEMBER 2, 2018

Business is changing at the speed of light. As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Want the executive summary?

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

MLT Creative

APRIL 8, 2011

For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.” Download content from our B2B Marketing Idea Series: View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

markempa

FEBRUARY 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? In 2005, 3.5 In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

Webbiquity

DECEMBER 27, 2022

Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. Drumroll please… #10: Why Your B2B Marketing Should Feature Case Studies. Demonstrating that you understand your prospects’ business challenges will get their attention.

Top of Funnel 157

Top of Funnel Case Studies Case Study Paid Search Agency 157

Content Standard

OCTOBER 22, 2014

Marketers trying to tap into a major event, take note: You have hours, not days, to take advantage of peak consumer engagement. Brands are itching to capitalize on event buzz, Skyword previously reported , with nearly 90 percent of marketing professionals considering real-time marketing crucial to their success in 2014.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

markempa

AUGUST 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. Why or Why not?

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JULY 21, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Because it performs so well in other arenas, many marketing practitioners believe that direct mail will do the same for their B2B lead generation programs.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

SpotMe Blog

SEPTEMBER 1, 2022

For example, how and when they sign up for an event and which sessions they participate in. This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . Event planning terms: B. For example, a trade show is a B2B event. Event tech.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Sage Marketing

NOVEMBER 24, 2019

Business-to-business personalized marketing is all about people. Business buyers don’t go to work and suddenly stop being consumers. Now that we have been reminded of a few examples, let’s think about your B2B marketing. Present B2B Marketing Strategies with H2H.

B2B Marketing 52

B2B Marketing Enterprise Management Personalization Tips 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Huptech Web

NOVEMBER 25, 2022

18 Digital Marketing Trends To Keep An Eye In 2023. Conversational Marketing. Strategic Marketing Transformation. Video Marketing. Podcast Marketing. Influencer Marketing. Rise of Virtual Events. The Shift to Omnichannel Marketing. How Do You Keep Updated With Marketing Trends?

Marketing AI 97

Marketing AI Trends Advertising Agencies Paid Search Agency 97

markempa

MAY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Why did I write the book?

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120