Study: B-to-B Marketers Lagging With Social Media
Online Marketing Institute
NOVEMBER 28, 2012
Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. Service Type. By TJ Raphael.
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