Industrial Marketing Today

APRIL 21, 2010

In the video below, Holly explains their process. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All I can say is WOW! Listen to her carefully; there are some awesome sound bites and plenty of key takeaways in it. He is the Founder & President of Tiecas, Inc. –

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 12, 2010

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. We can only provide prices after a formal RFQ process 5. This was second only to downloading product data sheets.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 7, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

The ROI Guy

AUGUST 24, 2010

“Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it,” wrote SiriusDecisions, a leading source of business to business (B2B) sales and marketing best-practice research and data.

B2B 40

B2B Demand Generation Agencies Marketing Proposals Buying Cycle 40

Marketing Insider Group

JUNE 30, 2020

This allows you to be more specific in your newsletter content and helps you target a larger span of your audience, namely those who are looking for content that is more narrowly focused. Knowing what your clients want is not just about listing their topics of interest. White Papers. White papers need to be some of your best content.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. These metrics are all linked to 10 stages in Sopheon’s sales process. He is the Founder & President of Tiecas, Inc. –

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. And yes, it does cost money. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Unfortunately, the answer is a big NO. He is the Founder & President of Tiecas, Inc. –

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.).

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Reaching your target market doesn’t have to be difficult.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. They eat, breathe and sleep factor of safety or safety factor (used to provide a design margin over the theoretical design capacity to allow for uncertainty in the design process). I should know — I am an engineer too.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Don’t be persona non grata – take the time to really understand the persona of the target audience. Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. However, they may not be good at articulating those benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. How are you using email marketing to reach and engage with your target audience?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 6, 2010

However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience. If I fail in doing this, I risk losing trust, interest and, worse yet, any future business.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Features 60

Features Web 2.0 Planning Work Management 60

KoMarketing Associates

MAY 3, 2022

The B2B buying cycle has gotten longer—a lot longer. The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . Lead Generation.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. Target Audience. Target audience is the most known distinction factor between B2B marketing and B2C marketing.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Industrial Marketing Today

JULY 1, 2010

If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. These findings were consistent across most B2B industries with complex, multi-touch buying processes. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Tony Zambito

MARCH 4, 2012

With the use of visually illuminating B2B Buyergraphics , buyers can be segmented descriptively by explore and buying behavior and also by modeling buying scenarios that identify where the organization can reach a “best fit” level with buyers.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

90% of B2B Marketers Count on Content Marketing in 2010 - Content Marketing Today , September 15, 2010 The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Business to Business (26). Introduction and Definitions.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Manufacturers and industrial companies have now realized that the vast majority of their target audience is online during a major portion of the buying cycle.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60