Remove Business Blogging Remove Hubspot Remove Mobile Advertising Remove Sales Management
article thumbnail

The Ultimate Guide to B2B Marketing in 2019

Hubspot

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Where target audiences vary the most, though, is between individual consumers and businesses. HubSpot is an example of a company that engages in B2B marketing. Purchase Process. Purchase Purpose.

article thumbnail

What the Future Holds for Business Blogging

Hubspot

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

17 Google Marketing Tools You Should Be Using

Hubspot

So, we decided to round up a list of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer. 17 Helpful Google Marketing Tools for Business. Google My Business. Want to get yourself some free advertising on Google ? Google AdWords.

Google 78
article thumbnail

50 Content Marketing Influencers You Need To Follow

Atomic Reach

Mark Schaefer - Speaker, Business Consultant, Author. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies.

article thumbnail

Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0
article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. billion mobile internet users. About 57% of industries have gained a customer through their business blog. 26% of adults are almost always online.

Stats 263
article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.