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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. Match the intent of a blog post with the correct offer. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Ask, “what’s in it for me?”.

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. That changes today.

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11 Essential Elements of a Well-Designed Marketing Ebook

Hubspot

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

Design 28
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15 Simple Tips for Beating the Writer's Block Blues

Hubspot

However, you might be all too familiar with the pressure that comes with blogging: the pressure to come up with remarkable and appealing content on a regular basis. If this pressure is what’s holding you back, look no further, because here are some easy and helpful tactics to overcome your writer’s block. Entertain them.

Tips 28
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The Marketer's Guide to Building a Grade-A Internship Program

Hubspot

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! Good intern managers see each semester as a lifecycle with a solid beginning, middle, and end. Truly managing an entire project helps interns develop a sense of pride and accountability.

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The Ultimate Guide to Video Marketing

Hubspot

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. 2017 saw video rise to the top of your marketing tactic list. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. What has 2018 seen?

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The Top 10 Qualities of High-Quality List Posts

Hubspot

Number 8 on the list reads "Score & Prioritize Your Leads for Sales," which could be a blog post in itself -- and hey. This will help make your list more manageable. Do your own analysis to determine best practices for your business blog. Connect with HubSpot : What's your take on list posts?