Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I found this one from Michael Fortin’s blog. I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 14, 2010

Rohit may be the first person to have coined the term “content curator.” The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Instead of “BS’ing&# face to face, you can “BS&# with people online so that when you do meet face to face, you’re ready to get down to business.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JUNE 15, 2009

Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. If you’re going to pre-write the blog post for the blogger, keep in mind their writing style. Keep it small, relevant and personal. Don’t over do it though.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Magisto

SEPTEMBER 23, 2019

That metric is public on Facebook pages, for example, and can be necessary for a customer as a shorter average might create more confidence and connection between the user and the company. This adjective is used if you can sense that the content is aligned with the person’s actual beliefs and values. Blogs publish content regularly.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Hubspot

OCTOBER 9, 2012

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 10) Web 2.0.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60