Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly. All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Copyright © 2010 Tiecas, Inc. Refresh - Content gets stale over time. All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. You might even be charged with copyright infringement! Suffice it to say, blogging is best done the old fashioned way. Your Blog Should be Integrated into Your Main Website. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I found this one from Michael Fortin’s blog. Copyright © 2010 Tiecas, Inc. and professor of marketing at the University of Missouri. All Rights Reserved. of Tiecas, Inc. Resources

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Instead of “BS’ing&# face to face, you can “BS&# with people online so that when you do meet face to face, you’re ready to get down to business.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 14, 2010

Rohit may be the first person to have coined the term “content curator.” The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

SEPTEMBER 17, 2018

In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. This person overcomes the issue by adopting or buying the business’s solution. Personalized Messages. On Facebook? Video has absolutely dominated social. Why is this important? Animated Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JULY 29, 2013

Consider yourself warned: If you’re operating a blog on Tumblr and the site receives a complaint that you’ve used copyrighted material , it can -- and will -- shut down your account, erasing everything you’ve ever posted. Tumblr hosts more than 100 million blogs , and draws 300 million unique visitors per month.

Blogger 28

Blogger Copyright DMCA Work Management 28

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. Copyright © 2010 Tiecas, Inc. You are excited until you see two key site statistics that burst your bubble. They are: 1. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Scoop.it

JANUARY 26, 2021

Good Reasons Why You Should Include Images in Your Blog Post. In the past few years, visual content has emerged as a powerful tool to boost the marketing efforts of the companies for their brands across Facebook, Twitter, Instagram, and other social media platforms. Canva allows you to design images for your blog post for free.

Design 77

Design Copyright High Quality Lead Blogger 77

Hubspot

OCTOBER 9, 2012

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 4) Copyright.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Resources

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60