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How Content Accelerates Lead Generation

Brandpoint

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Automated emails.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

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8 Things I Wish I Knew Before I Started Blogging

Hubspot

According to our Marketing Benchmarks From 7,000 Businesses report, the average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles. In other words, the more content you create, the better your blogging results -- and building up to that amount of content takes time.

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How to Transform Yourself Into an Agile Business Blogger

Hubspot

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. How to Be a Successful Agile Business Blogger.

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10 Best Blogging Platforms in 2023 (And How to Pick the Right One)

Optinmonster

Most business blogs prefer WordPress.org. The basic blog hosting service is free, but you can buy premium services like: a custom domain name, additional storage, and more. The platform supports text, images, videos, and other media types, making it versatile for different types of content. No option for a custom domain.

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The Simple Template for a Thorough Content Style Guide

Hubspot

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. That's why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Section 2: Style and Tone.