Hubspot

OCTOBER 28, 2016

Folks who are just starting to get to know you might be interested in offers like checklists, contests, and templates. Either folks aren't blogging at all, or they're not putting lead capture forms or CTAs on their blog -- sometimes because they don't have any valuable content offers to put behind a form. How to Fix It.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

SEPTEMBER 17, 2018

But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

DECEMBER 29, 2014

Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Adapt it based on your business needs and experience. And you can download a template to document each of the steps below here.). Why does your blog exist? Each step is marked by a question.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

OCTOBER 21, 2014

The emails are filled with articles, tips, and tutorials on a personal finance topic of your choosing, from how to start investing to building your business. Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road. 15) Templates. 16) Tickets.

Landing Pages 28

Landing Pages Lead Gen Lead Marketing Qualified Leads 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. And trust me, there will be failures.). Calls-to-Action.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

NOVEMBER 11, 2016

Your website is the most important tool you have for turning prospects into customers. As a result, your business won't be able to grow at a healthy rate. Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database? 2) A form scraping tool. 5) Pop-up forms.

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 27, 2015

To set your posts up to resonate with your audience, you'll need to clearly define the audience you are looking to reach and use their profiles to guide your blog’s topics and formats. Check out these free buyer persona templates to get you going.). In order for people to read your blog, they need to be able to find it.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JULY 19, 2013

Examples: How to Write Stellar How-To Posts for Your Business Blog. How to Create a Facebook Business Page in 5 Simple Steps [With Video!]. Examples: What the Future Holds for Business Blogging. How Social Media Capitalism Will Affect Your Future Marketing Strategy. 2) The Listicle. 5) The Fun Post.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28