Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

ClearVoice

NOVEMBER 30, 2021

Giving customers the content they crave will differentiate you from your competitors. Whether prospective customers are looking at your business as a possible solution to their problems, comparing you to your competitors, or leaning toward conversion, good content is critical at every point in your sales funnel. Stop Boring Me!

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Business Blogging. June 8, 2010. Who Needs Editors?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Industrial Marketing Today

MAY 11, 2011

There is very little to differentiate one from another. Highlighting completed projects and a few case studies seem to be the norm. He was talking about his long journey in convincing upper management about the value of starting a business blog. Email updated articles to existing clients.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Marketing Insider Group

JULY 1, 2020

Content marketing isn’t just a business blog. Content goes far beyond blog posts. What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. What purpose does your business have – how is it impacting society? What are the values of your brand?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year. What’s your view?

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Resources Tips Blogger Social Media 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live. Now’s the perfect time to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 9, 2012

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 9) Virality.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Single Grain

JUNE 17, 2019

But just because everyone is creating blog content to promote their business doesn't mean that it's all great. Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month. You don’t want your business blog to have run-of-the-mill content.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28