Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Develop your message: Put some thought into who, what and why about your business. Provide this information in plain English with compelling reasons for people to do business with you. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132