Webbiquity

AUGUST 22, 2017

Here are five brand building tips that you can use to grow your B2B business. In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. And case studies are the type of content technical professionals value most. The leading reason business buyers have limited engagement with B2B vendors is because marketers are sending them too much irrelevant content (34%). KoMarketing ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

JANUARY 26, 2010

Make sure there are well-established guidelines for employees to participate in social networks. Use case studies to demonstrate tangible results. Developing your unique value proposition is also a good way to differentiate your company from the competition. It is not about you: Shift the focus from you to them.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Are You and Your Customers Hungry for Social Media?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100