How B2B Buyers Have Changed- and the Role of Content & Social Media
NuSpark Consulting
OCTOBER 24, 2011
These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. With social media, buyers can reach out to colleagues, experts, peers, etc.
Let's personalize your content