Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. A year prior to the ‘Define Your Load’ campaign, Steve Burns came back into the limelight out of nowhere.

Marketing AI 91

Marketing AI Creativity Burn Rate B2B Thought Leadership 91

Paul Gillin

OCTOBER 12, 2011

In his book, The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution. A popular speaker, he is known for combining deep insights with a stand-up comic’s delivery and a gift for storytelling. It was ethnographic study of what people are doing in this space.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Single Grain

MAY 25, 2023

The burning question then becomes: How can you make your content stand out? For instance, you could share how a particular marketing strategy impacted your customer conversion rates or how a new feature affected user engagement on your platform. Consider, for instance, the case of someone sharing their battle with cancer.

Marketing AI 52

Marketing AI Content Burn Rate User-Generated Content 52

Convert

MAY 10, 2022

You want a theme that has the internal mechanics to give you high conversion rates. To install the theme in this case, find your way to the themes window on your store’s dashboard. Imagine not giving them that convenience but instead making them burn extra calories to make an order. Ratings: 3.7 Not only that.

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

Albacross

MAY 10, 2019

And even if you feel like you’re already converting at a decent rate, there’s always room for improvement - even a relatively small increase in your conversion rate could mean that you could expand your marketing efforts, reach a wider audience, and grow faster. That’s where the next section is going to be so helpful.

Sales Management 81

Sales Management Work Management Marketing Management Top of Funnel 81

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Parse.ly

MARCH 25, 2022

American Express, a global financial services company, invested in long-form storytelling to focus their content where it belonged—on their customers. These long-form storytelling projects demonstrate that American Express understands the hardships and joys small business owners face. The strategy. Why it was effective.

Top of Funnel 52

Top of Funnel Creativity Examples Work Management 52

Single Grain

JULY 30, 2019

If you aren’t addressing your users’ burning questions, don’t expect Google to show your page in the SERPs. Bounce rate. Be a Great Storyteller. However, Google states that “In most cases, Google can assess which links to trust without additional guidance, so most sites will not need to use this tool.”. Value per visit.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

JANUARY 14, 2015

But I also gained an appreciation for storytelling. If someone needed a new notepad but hadn''t realized they were burning through their current one, I had to notice. I had fallen in love with healthcare during a work-study program my junior year in college, where I worked as an orderly. Some observations? Follow @schneidermike.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Marketing Insider Group

OCTOBER 23, 2023

Achieving this level of resonance can lead to increased traffic, higher conversion rates, and substantial growth for your brand. The burning question is: How? CTR (Click-Through Rate). Bounce Rate. A lower bounce rate indicates that our content is compelling enough to keep users around. And our answer?

Paid Search Agency 219

Paid Search Agency Cost Per Click Ads Lead Scoring 219

ConvertKit

NOVEMBER 11, 2019

A great landing page helps your online business in two specific ways: Landing pages increase your conversion rates , helping you grow your audience more quickly. Landing pages help increase conversion rates. The power of storytelling is mighty. Answer your visitors' burning questions. Add social proof and testimonials.

Landing Pages 45

Landing Pages Paid Content Work Management Click Rate 45

Contently

JANUARY 2, 2019

A study by Beckon found that the top 5 percent of branded content garners 95 percent of all engagement. If so, create a compelling case study about your own work. If not, come handy with case studies from competitors. Here’s a handy flipbook of over 30 case studies to get you started.

Content 166

Content Burn Rate Case Studies Case Study 166

Metadata

JULY 26, 2021

Unless you’re working with an unlimited budget and timeline (in which case, btw, I hate you), NOW is the time to parse down that account list. This is the stage in which we product marketers thrive because it’s time to do what we do best: storytelling. Cause it’s LAUNCH DAY baby, and I’m alive. hours long.

Work Management 52

Work Management Marketing Management Budget Programs Software 52