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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation. Social listening.

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Email Cliches That Make You Look Like a Beginner

Belkins

B2B trends, communication preferences, and spam filter settings change constantly and what works for us today won’t be the same in three years. Cliche #1 “Hello {Name},” We put that opening line ahead of the rest because it’s not only a cliche, but also it’s a spam word. It never is. What should you do?

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B2B Email Cliches That Make You Look Like a Beginner

Belkins

B2B trends, communication preferences, and spam filter settings change constantly and what works for us today won’t be the same in three years. Cliche #1 “Hello {Name},” We put that opening line ahead of the rest because it’s not only a cliche, but also it’s a spam word. You can be polite without saying hello. It never is.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

However, no matter how well black hat SEO tactics appear to be working, if shady strategies are part of your SEO plan your site will eventually crash and burn. And if you don’t build links properly, they can disappear, make your site look bad, or put your website on Google’s radar as spam. Links are easy to get. Paid links.

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Confessions Of A B2B Marketer

Marketing Insider Group

Here is a copy of the presentation Confessions of a B2B Marketer as well. How hard can it be? Lists became “tired&# as response rates drops. Opt-outs increased and our brand image suffered — all because we were spamming our customers. So what happened in B2B Marketing? It used to be so easy.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Can records be combined? Consistency : Is the data presented in a way that is the same as similar records? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Burned by Churn. Uniqueness : Are there duplicate records?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Can records be combined? Consistency : Is the data presented in a way that is the same as similar records? You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Burned by churn. Uniqueness : Are there duplicate records?