SmartBug Media

FEBRUARY 23, 2024

The proper balance of long- and short-term plays can showcase marketing attribution, helping to illustrate what’s resonating with your audience—and where they’re losing interest. Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution. Identify risks versus safe bets.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore., About LeadsRx.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Martech

JANUARY 13, 2022

That includes: Multi-attribute lead scoring across sales and marketing touches. Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel.

Marketo 118

Marketo Marketing Automation Services Enterprise Management Marketing Management 118

Zoominfo

JULY 12, 2021

It bundles contact data, account data, real-time alerts, activity capture, task management, and more. By learning what unique attributes or technologies her company is currently using, we increase the chances of converting that call to a meeting. Engage helps sales teams automate sales communications.

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Work Management 130

Zoominfo

JULY 12, 2021

It bundles contact data, account data, real-time alerts, activity capture, task management, and more. By learning what unique attributes or technologies her company is currently using, we increase the chances of converting that call to a meeting. Engage helps sales teams automate sales communications.

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Multi-Channel 130

ANNUITAS

JUNE 6, 2023

Thus, our new analytical cornerstones include: Multi-interaction tracking (MIT) of contacts — We must be able to see and track every touchpoint with customers — across content, team interactions and engagement channels. Major categories include content touches, team interactions (e.g.,

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

B2B Marketing Exchange

NOVEMBER 15, 2023

Packaged/Bundled Content Manheim Express + The Mx Group In collaboration with Manheim Express, The Mx Group orchestrated a cross-country campaign, the Viper Voyage, showcasing Manheim’s Concierge Service using a custom-wrapped Dodge Viper. The campaign, which started as a pilot in California and expanded to 27 locations across the U.S.,

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52