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Whatever happened to customer journey orchestration?

Martech

Interestingly, the customer data platform (CDP) market — which emerged simultaneously — grew to become a multi-billion dollar arena with dozens of plausible alternatives. Some of our clients find this bundled approach a useful introduction to a complex opportunity. Yet, the JOE market never really took off.

Vendors 132
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HubSpot Product Update Roundup - July 2023

SmartBug Media

This new marketplace aims to provide users with a plethora of styling options and design components bundled into themes that can swiftly bring their websites to life. SmartBug's Impact This recent enhancement in campaign management tools presents a significant opportunity for SmartBug Media and our clients.

Hubspot 52
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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

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MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Martech

This feature is only available to those of you with Prime or Ultimate pricing bundles. These will be released over the coming months: A native Adobe Experience Platform connector for sharing audiences to Marketo will help enable multi-channel campaign orchestration for segments created in Adobe Experience Platform.

Marketo 108
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The Demand Generation Strategy Guide

Zoominfo

Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Contrary to popular opinion, there are actually a number of opportunities that present themselves during a recession. You may also want to identify which of your products or services you could bundle together and promote synergistically, commonly known as the Halo Effect. Your content should utilize a multi-channel approach.

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10 Creative Christmas Marketing Strategies for your E-Commerce Store!

Huptech Web

Bundling еncouragеs customers to buy morе itеms, increasing average transaction value. You need to check out our free playbook to know why presentation matters and why Too Many or too few CTAs Can Be A Problem. And what kinds of CTAs can help you reach your goals?