Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. New Communication Tech and Work Literacy Presentation. This was a presentation to instructional design researchers advoca more. Post to Twitter.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Martech

AUGUST 12, 2022

Some of our clients find this bundled approach a useful introduction to a complex opportunity. Putting a light, data-centric orchestration layer on top could present a simple way to leverage some of those models.

Vendors 129

Vendors Lead Ranking Advertising Agencies Touchpoints 129

Hinge Marketing

AUGUST 20, 2020

When asked which additional services buyers wanted from accounting firms—and how much they expected to pay for them, small business clients presented a 31% growth opportunity on average. Strategic advisory services present great revenue opportunities. Bundle advisory services. Sell to buyers’ challenges.

Business 174

Business Marketing Management Pricing Price 174

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024! I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Hinge Marketing

JULY 30, 2020

You probably hear that term all the time, but what it’s really talking about is being ever-present where your audience is learning. Bundling or integrating certain services is the way that you can compete and rise above the noise of all the other competitors. Think about tacking on training to a particular advisory for example.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Video Marketing Planning 93

SmartBug Media

MARCH 11, 2021

A thank you page presents a great opportunity to upsell/cross-sell visitors that are already interested in the information you’re putting out there. In the example below, a lead has just submitted a form on a landing page for SmartBug Media’s Agile Planning for Remote Teams Templates Bundle. See how they go hand in hand?

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Zoominfo

NOVEMBER 5, 2018

Once you are presented with a contract, carefully review the contract before signing to ensure the offer meets your needs. Discounts come in many forms: volume (or long-term contract), pre-payment, new customer, bundled offers, reduced rates on net new records after your first purchase, etc. Ask for a discount.

Purchase 154

Purchase Zoominfo B2B Bundling 154

Velocity Partners

NOVEMBER 29, 2023

And herein lies the true essence of unification – matching the right kind of urgency for the present context. Ultimately, your narrative should be sharply focused on present-day needs, uniquely anchored to what only your brand can offer, and explicitly tailored for a specified audience. Do you consolidate? Re-prioritize?

Enterprise Management 82

Enterprise Management Work Management Marketing Management Buy 82

Martech

JULY 12, 2021

Join speakers and moderators for Overtime live Q&A to dig deeper into the material presented, hear what your peers have to say, and get your questions answered in real-time. Register now to secure your All Access pass for just $99 — or bundle with a workshop for just $209! Get expert answers to your toughest questions.

Peer-to-peer 101

Peer-to-peer Bundling PPC Landing Pages 101

Choozle

MARCH 5, 2024

Consent may not be forced through bundled agreements to terms of service, privacy policies, or other unrelated use purposes, or implied through tangential actions like closing a consent pop-up or continuing to browse a site. As California Attorney General, Rob Bonta, recently stated, “ There are no more excuses.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Sana Commerce

SEPTEMBER 27, 2023

Because of the increase in consumer spending, now is the time to highlight special offers, discounts, and bundled deals. Pricing pressures To address pricing pressures, businesses can bundle products or services to provide value-added deals without compromising profit margins. Keep your customers coming back to your web store.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Martech

JANUARY 14, 2022

Typically these roll-up vendors will have one or two home-grown platforms, but mostly they purchase older toolsets on the cheap, cobble them into “solution bundles,” limit future development to bug fixes and centralize back-office functions. This model is great for investors, and in some cases, you, the licensee as well.

Enterprise Management 108

Enterprise Management Marketing Management Vendors Burn Rate 108

Optinmonster

FEBRUARY 6, 2023

Product bundles: Put together a bundle of digital products related to your blog’s topic and sell it as a package deal. You can sell these individually or as part of a bundle or membership site. Example 7: Stratechery has plenty of free content but even more is available when readers upgrade to Stratechery Plus.

Examples 91

Examples Product Work Management Marketing Management 91

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Lessons to take home from this example: Take a community-first approach Share UGC and plan exclusive deals and perks for your community members Use all the social channels where your audience is present to reach them where they are 5.

Social Media 126

Social Media Social Marketing Examples Planning 126

Zoominfo

FEBRUARY 2, 2021

Figure out the important cross-selling metrics such as the cross-sell ratio, which complementary products and services you plan to offer, what the pricing will be, if you will offer bundles and if you plan to have a sequence of product purchases that build out your cross-selling strategy. Determine your analytics approach.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

SmartBug Media

AUGUST 16, 2023

This new marketplace aims to provide users with a plethora of styling options and design components bundled into themes that can swiftly bring their websites to life. SmartBug's Impact This recent enhancement in campaign management tools presents a significant opportunity for SmartBug Media and our clients.

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

Kaon

SEPTEMBER 25, 2015

Three long days of sessions and presentations bundled up in short descriptions. Once you meet with a customer, stop all forms of communication that are normally distributed to new prospects to make them aware of your company. That’s a wrap! Overall, my experience at INBOUND 2015 was awesome and inspirational.

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

chiefmartech

OCTOBER 23, 2022

Let’s start by recognizing that most software follows a pattern of three tiers or layers: Data — at the bottom: records stored in a database Presentation — at the top: what appears on the screen to users Business Logic — in the middle: decisions and flow between the other two layers. What about the presentation or delivery layer?

Marketing Automation Services 82

Marketing Automation Services Work Management Marketing Management Product 82

Martech

NOVEMBER 5, 2021

This feature is only available to those of you with Prime or Ultimate pricing bundles. MOPs Rundown is presented through a partnership between MarTech and Perkuto , a marketing operations consultancy. Navigate to the Predictive Audiences page in the Admin area of Marketo Classic.

Marketo 105

Marketo Marketing AI Marketing Automation Services Privacy 105

Martech

MAY 11, 2023

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix.

Paid Search Agency 97

Paid Search Agency Privacy Work Management Marketing Proposals 97

FunnelEnvy

FEBRUARY 19, 2024

The expansion/upsell stage presents an exciting opportunity to encourage upgrades, promote premium features, and cultivate long-term customer loyalty. Trigger scarcity and urgency with limited-time discounts, exclusive bundles, or early access opportunities for premium plans. Motivate Upgrade Action Limited-Time Offers.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

FEBRUARY 2, 2021

Figure out the important cross-selling metrics such as the cross-sell ratio, which complementary products and services you plan to offer, what the pricing will be, if you will offer bundles and if you plan to have a sequence of product purchases that build out your cross-selling strategy.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

SmartBug Media

MARCH 22, 2023

Once you segment them into these categories, bundle up relevant items, tweak the messaging, and send them out to cross-sell or upsell to make their vacations that much better. For unengaged customers, present new arrivals and drops based on their purchase or engagement history (if available). A beach vacation? A staycation?

SMS 98

SMS Email Marketing Examples Planning 98

Biznology

JANUARY 15, 2021

” [KJ – a short bundle of interesting perspectives and analytical frameworks + two use cases re his work with Salesforce and Microsoft.]. ” [KJ: A surprise Christmas present, I devoured French’s latest novel. Now ZONE TO WIN is set to guide established enterprises through the same journey.” Outstanding!

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Martech

AUGUST 4, 2021

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? The pandemic presented some other challenges. Pre-pandemic, their revenue from CTV was 4%. Now it’s 50%. That’s a show stopper. Not really, except in one important way: price.

Cable 107

Cable Work Management Bundling Cross-Selling 107

Savanta

APRIL 2, 2013

Sub-prime mortgages hidden within bundles of triple-A rated loans. Next time survey numbers are presented as conclusive fact, here are three questions you might want to ask. What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Dodgy surveys parading as fact. But challenge we should. Who was surveyed? .

Customer Surveys 120

Customer Surveys Bundling RSS Opinions 120

Seismic

JUNE 17, 2019

As mobile data consumption continues to accelerate YoY, growth of the B2B market is expected to be four times greater than that of the consumer market by the end of 2019, presenting a range of opportunities for telecom providers. An uphill battle. Shifting gear to B2B with digital transformation. And the key enabler in this shift?

Digital Transformation 45

Digital Transformation Webinar Metrics Bundling Ad Building 45

Oktopost

AUGUST 24, 2021

Not many might know about it so an event presenting this technology will do well with brand visibility especially for those in the FBA industry. . Knowing what other services competing brands offer like free deliveries, free samples, or discounted bundled offers can help you upgrade your service so you’ll be up to par with them. .

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Content4Demand

APRIL 7, 2021

Ask sales which categories they’ll find most useful, and deliver bundles or toolkits in a way that’s clear and simple to use. Instead of a PowerPoint presentation, build sales decks in Ceros or another interactive platform. Targeted Toolkits. Make it clear which assets are most relevant for their target buyers. Add Interactivity.

Bundling 65

Bundling Verticals Paid Search Agency Stats 65

Savanta

APRIL 2, 2013

Sub-prime mortgages hidden within bundles of triple-A rated loans. Next time survey numbers are presented as conclusive fact, here are three questions you might want to ask. What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Dodgy surveys parading as fact. But challenge we should. Who was surveyed? .

Customer Surveys 120

Customer Surveys Bundling RSS Opinions 120

Moz

AUGUST 20, 2020

Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here. You'll uncover even more SEO goodness in the MozCon 2020 video bundle. Video Transcription. Ready for more?

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ad Agencies Tactics 74

Unbounce

JUNE 24, 2021

But more to the point, what kind of words should you use on your landing pages, and especially when presenting your menu? Go back and edit your text more than once —you will find unnecessary words every time.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

Sprout Social

JUNE 1, 2023

But we still need tools to extract, bundle and submit translation requests to those vendors and then serve and render the translations to end users. We developed an FAQ and other educational documentation and presentations to aid developers using the new library. At Sprout, we lean on third-party vendors for translations.

Work Management 107

Work Management Paid Search Agency Education Bundling 107

ClearVoice

MAY 19, 2020

As a long-term educator in the wedding and event industry, she’s been presenting and hosting webinars for the past decade. She suggests selling each class individually or bundling them together for a discounted fee. Make sure you can present with strong wifi and in a room with limited distractions. They allow brands to pivot.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

Sprout Social

JANUARY 8, 2020

The more that I’ve started to understand our audience over the time that I’ve been here, the more strategic I’m able to be about the kind of content that we present them,” she said. Lindsay doesn’t just present insights from the data she collects, she brings opportunities to the table. Make data actionable. Seeing is believing.

Cross-Selling 84

Cross-Selling Merchandising Bundling Work Management 84

Moz

SEPTEMBER 24, 2020

To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle. Get my MozCon 2020 video bundle. You'll uncover even more SEO goodness in the MozCon 2020 video bundle. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription.

SEO 52

SEO Bundling API Keywords 52

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. This presentation will help you not only uncover content-market fit, but also capitalize on it.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80