build differences 
Paul Gillin
AUGUST 29, 2012
Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. encouraging others to take their complaints to the Consumer Products Safety Commission.
Paul Gillin
OCTOBER 19, 2011
In other words, experiment with different offers and incentives to build fans and then measure those that deliver engagement and return visits. “‘Excite, Educate, Motivate’ has replaced ‘Awareness, Trial, Purchase,’” Brody says. Buy ads against pages of competitors or similar products.
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Paul Gillin
OCTOBER 12, 2011
The result will be a transformation of corporate productivity fueled by deep insights into customer needs. It used to be product-centric vs. customer-centric. I will create this product and you will buy it.” ” Now the customer is saying “Here’s what I want and you build it for me.”. They conduct experiments.
Paul Gillin
JUNE 24, 2010
With split testing, you can try two different experiments, each targeting a different segment of your customer base. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. However, you don’t necessarily have to test only one variable at a time.
Paul Gillin
JANUARY 20, 2011
There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are.
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