The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Our job was to build on that foundation and identify opportunities for improvement. Spear is a Marketo agency partner.)

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

AUGUST 1, 2013

Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

Adobe Experience Cloud Blog

APRIL 5, 2011

Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success. In other words, you’ve got to generate and manage demand. Demand marketers focus on the entire revenue cycle.

Demand Generation 48

Demand Generation Demand Sales Qualified Leads Lead Ranking 48

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Talk to your marketing and sales team to figure out what your target audience cares about.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. A company needs to be able to anticipate a buyer’s needs, and then adapt as their needs change. Lead Management Strategy. Data Capture.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

LeanData

JULY 25, 2017

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. Learn more at leandatainc.com.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. Learn more at leandatainc.com.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

SmarkLabs

JUNE 12, 2023

When it comes to B2B companies, the story isn’t any different. Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Why B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Customer Experience Matrix

FEBRUARY 4, 2014

My data are a little less comprehensive than previously because several of the big vendors are now part of public companies and don’t share detailed information. I suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. (Do

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Customer Experience Matrix

JUNE 30, 2010

In practice, this means that only very small companies will actually be able to use the free system as their primary long-term marketing system. When they briefed me last week, they said the main purpose of the new system is really to entice trial among companies just starting with marketing automation. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. Lead scoring to know when to pass leads to the sales team – and when to keep them in marketing for further nurturing.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. Google Review Count: 93,900. 2) HubSpot. 3) OpenEMM.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

SEPTEMBER 1, 2010

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Launch Marketing

FEBRUARY 2, 2018

In addition to implementing Marketo, Launch worked with them to roll out new branding updates across the US and EMEA when the company went through a major re-brand. Launch partnered closely with key sales and marketing stakeholders to outline the lead funnel, including naming and definitions at each stage. The Details.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Investing in your tech stack and Ops tools.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Adobe Experience Cloud Blog

NOVEMBER 29, 2016

On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel.

Sales Management 48

Sales Management Lead Ranking Marketing Qualified Leads Top of Funnel 48

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Additionally, IBM is gearing up to become the world’s largest design company. Tips On How to Use LinkedIn for Better Lead Generation.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

TrustRadius Marketing

OCTOBER 1, 2018

To access this information, we have put together a list of the top 14 blogs you should be following. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

LeadSloth

JUNE 23, 2009

Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.”

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

LeanData

MARCH 25, 2014

a startup focused on lead management software announced today that it has secured $5.1 Ravi Mohan, Managing Director at Shasta Ventures, joined the company’s board of directors. LeanData’s focus is to enable sales and marketing professionals to address the emerging challenge of account based selling. Lisa Tarter.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

a startup focused on lead management software announced today that it has secured $5.1 Ravi Mohan, Managing Director at Shasta Ventures, joined the company’s board of directors. LeanData’s focus is to enable sales and marketing professionals to address the emerging challenge of account based selling. Lisa Tarter.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels.

Top of Funnel 48

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 48

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering. Demand Generation Tactics and Techniques. Quality Website Development.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

LeanData

AUGUST 24, 2017

I’m always thinking about ways to better optimize my tech stack,” said Finkelstein, the director of demand generation at BetterWorks. “So That saves budget and builds efficiencies.”. That’s because their jobs are being consumed by the tasks of evaluating and managing software. Less is more. Masha Finkelstein.

Marketing Management 45

Marketing Management Budget Programs Peer-to-peer Webinar Metrics 45

Ambal's Amusings

MAY 27, 2010

Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

TrustRadius Marketing

OCTOBER 1, 2018

To access this information, we have put together a list of the top 14 blogs you should be following. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

LeanData

AUGUST 24, 2017

I’m always thinking about ways to better optimize my tech stack,” said Finkelstein, the director of demand generation at BetterWorks. “So That saves budget and builds efficiencies.”. That’s because their jobs are being consumed by the tasks of evaluating and managing software. Less is more. Masha Finkelstein.

Marketing Management 40

Marketing Management Budget Programs Peer-to-peer Webinar Metrics 40

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

In a special event, as part of our Revenue Masters series , we brought together some of the top minds in B2B demand generation to answer this critical question. Craig Rosenberg: There are two elements to a lead – demographic and psychographic. How can you move leads forward? How can we measure our lead management?

Sales Qualified Leads 48

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Lead Scoring 48

Customer Experience Matrix

FEBRUARY 13, 2009

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. Ok, now for the company-level data itself. Yesterday the final answer trickled in.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100