Communities and Product - B2B Marketing Zone

Ethics in B2B Digital Personalization – Is it Possible?

ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? These products were supposedly created to help us be more efficient and to foster a sense of community. If you’re not paying for the product, then you’re the product.” And we all remember wondering….but

Ethics

Ethics Personalization B2B Opt-out

What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

APRIL 15, 2014

Build it in to new products and features right from the start to save a lot of time and resources later. Finally, marketers should learn to convey the privacy message to customers to build trust and use privacy as a competitive advantage. And work up to the nuts and bolts of data security and regulatory compliance.

Privacy

Privacy Privacy Policies Deliverability Demand Generation

B2B Marketing Zone

ANNUITAS

Ethics in B2B Digital Personalization – Is it Possible?

What is the International Association of Privacy Professionals? Why Should Marketers Care?

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