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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Gaps in your capabilities you may be looking at new tools to fix?

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Video Production Equipment and Software for Every Budget

Vidyard

Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. What’s your team’s budget and skill level? What’s Your Video Production Budget, Skill, and Team Size? The Best Options for Video Editing Software 5. Or if you have the skill and budget, go for a professional camera rig.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What Are Decision Intelligence Tools? Don’t feel alone on this one.

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Loyalty Auctions: The Next Reward For B2B Markets

Looking for ways to boost engagement in a B2B loyalty program? With only one winner per auction your ability to control reward expenses is tightly managed and accurately budgeted within known/fixed parameters (unlike other rewards). With only one winner per auction your reward can be blockbuster without breaking the bank.

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Best Drip Email Software

SendX

So it’s great that you are looking for software to run your drip emails. But with 450+ email marketing software available these days, which one do you choose & what criteria do you use to evaluate these? Pricing: The pricing isn’t straightforward so you will have to dig deeper to balance your budget and feature requirements.

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7 steps to make sure you’re getting everything from your marketing software

Martech

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”