SmartBug Media

OCTOBER 21, 2020

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business. One of the hardest aspects of marketing is to predict when your organization will see results.

Budget Management 90

Budget Management Spending Sales Qualified Leads Planning 90

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Email Marketing.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. What is marketing attribution? Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. And what trends are likely to lead us to success in the coming year? So how should we continue in 2021?

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Martech Advisor

MARCH 19, 2020

How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.

Marketing AI 145

Marketing AI Social Media Social Marketing Media 145

Marketing Insider Group

JANUARY 8, 2024

Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy. Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it.

Marketing AI 247

Marketing AI B2B Marketing Planning Allocation 247

Contently

JUNE 13, 2017

Here are three trends that marketers working in Europe should be thinking about for the future. Part of the promise of online marketing has always been to understand the customer journey better. The need for increased automation means marketing departments will have to evolve, quickly, to adapt to new demands.

Marketing AI 163

Marketing AI Work Management Marketing Management Trends 163

B2B Marketing Directions

MARCH 13, 2022

Outlook for Advertising, Marketing and Data 2022: The Rally Will Continue by Winterberry Group Source: Winterberry Group Spending estimates and forecasts for twenty media/marketing channels A review of trends that will shape the U.S. It covers twenty media/marketing channels - nine offline channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. Guest post by Francesco Montesanto.

Social Media 144

Social Media Media Marketing Management Allocation 144

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . SnapChat Live Stories) that marketers can use to start conversations about their brands. .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. The quick hits – Notable news and trends. (10:40 In this week’s episode. Source: Forbes ).

Budget Management 78

Budget Management Stats Spending Content Marketing 78

Martech Advisor

DECEMBER 10, 2019

There’s been a lot of change across social media this year. From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. What are the key trends that brands need to be aware of in the coming year? What can we expect in 2020?

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business.

Social Media 109

Social Media Social Marketing Advertising Agencies Media 109

Hubspot

JANUARY 4, 2021

We are seeing the demand for engagement already this year and this will continue to be a big trend through 2021.". One of the biggest trends to watch in 2021 will be how brands navigate an increasingly polarized social and political climate. Digital marketing spend will continue to grow.

Trends 101

Trends Marketing AI Work Management Planning 101

QuanticMind

DECEMBER 14, 2017

Now that we’ve offered our 2017 year-in-review retrospective , here are our 2018 digital marketing predictions, covering the top marketing trends for 2018 that will likely dominate next year’s conversation. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #3: Continued growth of o2o.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 114

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 114

Digilant

DECEMBER 20, 2022

In the digital age, consumers are spending more and more of their time interacting with social and audio streaming platforms like Netflix, TikTok, and Spotify. In 2022, Netflix had 222 million subscribers worldwide , and trends suggest that number will increase well into 2023. How can I find my target audience on social media?

Advertisements 52

Advertisements Advertising Media Mobile Advertising 52

Martech Advisor

DECEMBER 26, 2019

As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. We hope you will use these highlights to help shape your marketing strategies for the year to come. Online) Marketing Spending on the Rise. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KEO Marketing

FEBRUARY 26, 2015

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

Convince & Convert

DECEMBER 23, 2014

LinkedIn is another arena where MarketingProfs reaps the benefits of spending time and energy there. For Rob, each piece of the marketing puzzle comes together under one overall KPI : membership signups. As a leader in digital marketing research, Julie sees trends as they emerge, if not before. What Story Are You Telling?

Social Media 151

Social Media Media Marketing & Strategy Gartner 151

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 106

B2B Marketing Search Marketing B2B Multi-Channel 106

Marketing Insider Group

MAY 13, 2020

Too often, we stay there in our little marketing silos, doing what we’re told. Never thinking about the CEO that needs hard numbers to justify her marketing spend to the company’s investors. Quantifying – or even thinking about quantifying our results – is a challenge for too many of us in marketing!

Trust Marketing 302

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 302

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach.

Act-On 71

Act-On Marketing AI Trends Work Management 71

B2B Marketing Directions

SEPTEMBER 16, 2018

Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year. The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. five years from now.

CMO 40

CMO Customer Surveys Trends Planning 40

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 123

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 123

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Share this on Mixx. Share this on Reddit. Stumble upon something good?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. To stay up-to-date on multicultural trends, news and campaigns, subscribe to the AAF Mosaic Center SmartBrief and the Hispanic Marketing Council SmartBrief.

Practices 104

Practices Advertising Agencies Planning Best Practices 104

SocialPilot

FEBRUARY 26, 2024

Data Analytics Data analytics is the most promising use case of AI in marketing. Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends , behaviors, and patterns to make informed decisions. Content Generation Content generation: the most common use case of AI in marketing.

Marketing AI 73

Marketing AI Work Management Marketing Budget Marketing Management 73

Sprout Social

JUNE 15, 2021

After a year of lockdown in the UK and Ireland, social media use has exploded for businesses and consumers alike. To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives.

Top of Funnel 103

Top of Funnel Social Media Work Management Correlation 103

Heinz Marketing

JANUARY 24, 2024

By understanding customer preferences and behaviors, businesses can target their marketing efforts more precisely, leading to higher conversion rates and better ROI on marketing spend. Innovative Tools and Technologies in CRM The integration of innovative technologies has significantly impacted CRM.

CRM 110

CRM Marketing AI Marketing Management Customer Satisfaction 110