DemandBase
MARCH 17, 2020
What marketers need is control over this explosion of data. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. One of the biggest challenges we’ve seen B2B marketers grapple with is implementing new campaigns and optimizing inflight campaigns over time.
Engagio
NOVEMBER 16, 2023
During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical.
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DemandBase
MAY 28, 2020
According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. But this is no time to fritter away marketing dollars chasing after the wrong accounts.
DemandBase
MARCH 10, 2020
In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. Discuss your web engagement strategy with your marketing teams, web team, product marketing team (for content and messaging), and other stakeholders. in the efficiency of marketing.
Lake One
OCTOBER 11, 2023
Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively. This way, marketers can scale the benefits of products and services to speak to the pain points of a conglomerate, small business owner, cash-strapped startup, etc.
Full Circle Insights
SEPTEMBER 12, 2022
Some common reasons or goals for developing and executing an ABM strategy include: Launching a new product, feature, or service. Personalizing marketing campaigns. Learn more. . . > Demandbase ABM. The following products are particularly strong when it comes to ABM advertising. . . > Maximizing revenue.
ViewPoint
JANUARY 26, 2012
prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Business marketers spend an average of 18.6%
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