Engagio
OCTOBER 14, 2021
When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Intelligent digital-marketing strategies begin with understanding who your customer is, and what hero’s journey they’ve embarked on. Identifying and closing any gaps in your content library.
DemandBase
MAY 28, 2020
According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. But this is no time to fritter away marketing dollars chasing after the wrong accounts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
JANUARY 26, 2012
But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.
The Point
MAY 16, 2015
In an era when 67 percent of the buyer’s journey occurs digitally (as we heard in Nashville) it’s incumbent on marketers to engage with prospects as early and as often in that process as possible. Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility.
Lake One
OCTOBER 11, 2023
Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively. Sales and marketing can suggest products or services based on the segment’s goals. The Role of AI in B2B Growth Strategies AI fills the role of an over-eager, data-driven assistant.
Full Circle Insights
SEPTEMBER 12, 2022
You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. Learn more. . . > Demandbase ABM. For more insight as to how ABM correlates with your ROI, check out How Account-Based Marketing Can Generate ROI. >
ClickZ
JUNE 17, 2020
1: Acquisio Turing: PPC bid and budget management platform. Category: Digital ad management. Acquisio is cloud-based digital ad platform and campaign management software that combines the management of ads from top publishers like Google and Facebook into a single platform. Category : Account-based marketing (ABM).
Expert insights. Personalized for you.
71 
Let's personalize your content