Adobe Experience Cloud Blog

MAY 9, 2018

This way, you can analyze information and reveal insights into the efficacy of varying forms of marketing spend and measure against success criteria. Thus, consider the role of programmatic media buying, from audience targeting to real-time bidding.

Digital Transformation 134

Digital Transformation Automation Advertising Agencies Touchpoints 134

chiefmartech

JUNE 20, 2016

You might protest that’s for sales , not marketing, but aren’t these two functions increasingly entwined in a digital world? LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. appeared first on Chief Marketing Technologist.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Adobe Experience Cloud Blog

AUGUST 8, 2018

To reach the accountability stage, marketing must be able to justify their expenditures as investments in revenue and growth. Getting there requires top-level buy-in, investment in the right systems and tools, and a potential restructuring of marketing incentives and compensation. Reporting for the Right Reasons.

Allocation 92

Allocation Budget Programs Paid Search Agency Cost per Lead 92

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

By looking at this information, you will be able to determine where to focus your digital marketing spend. Conversions = Buying Lemonade. The post What Key Marketing Metrics Matter for Your Website? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Websites 133

Marketing Websites Planning Digital Marketing Funnels Word of Mouth 133

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. How should sales handle leads that are not ready to buy?

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. Account-based marketing (ABM) is a strategy, not a technology.

Account Based Marketing 58

Account Based Marketing ABM Ideal Customer Profiles B2B 58

Adobe Experience Cloud Blog

APRIL 7, 2015

According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. As a result, marketers need to start exercising control at the very beginning of the buyer’s journey by targeting ads specifically to audiences they deem most relevant.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2015

Given the upcoming holidays and my affinity for buying beauty products, Sephora has nailed this down–targeting their audience *raises hand* with the right content. Once in a while, even if I’ve already decided to buy an item, something comes up that distracts me and I won’t follow through and check out. Justify your marketing spend.

Multi-Channel 48

Multi-Channel CAN-SPAM Content Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 12, 2016

Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape. Are you emailing them too often?

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 15, 2015

Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”).

Work Management 48

Work Management Marketing Management Advertising Agencies Budget Programs 48

Adobe Experience Cloud Blog

AUGUST 18, 2014

If you can’t draw the connection between your marketing and the bottom line, it’s nearly impossible to defend your budget. But it’s not just about securing next quarter’s marketing spend. Marketing Metrics' 4) Group by Vendor/Channel for More Insights. 7) Opportunity Influence.

Marketing Report 48

Marketing Report Top of Funnel Marketing Automation Services Budget Programs 48

Adobe Experience Cloud Blog

NOVEMBER 19, 2013

When it comes to marketing, the idea of assessing a project launch or continuance based on a consolidated set of information is powerful. Now that marketing activity is more measurable than ever before, there really is nowhere to hide your marketing spend – nor should there be! Modern Marketing'

Marketing Management 48

Marketing Management Budget Programs Thought Leadership Planning 48

Adobe Experience Cloud Blog

AUGUST 5, 2011

At the time, I thought the best gift I could offer was a Marketing Operations mindset. So I made a commitment over Twitter to share 50 reasons to embrace Marketing Operations; one tweet per day over the next 50 days. It was a lot tougher than I thought it would be. Sustainable market leadership. Garbage in.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Adobe Experience Cloud Blog

MARCH 5, 2021

The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives. The Architect. Westpac gets personal in a new age of digital banking.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Mobile Advertising 115

Adobe Experience Cloud Blog

MARCH 5, 2021

The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives. The Architect. Westpac gets personal in a new age of digital banking.

Enterprise Management 66

Enterprise Management Work Management Marketing Management Mobile Advertising 66

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

Being able to pass better leads to sales teams, at a warmer stage of the buying process, and including relevant insights, should increase conversion rate. Include costs of activities in your program reporting so you can more easily analyze the cost per lead/cost per marketing-sourced revenue. Link Activity Cost to Results.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Sales Cycle 134

Adobe Experience Cloud Blog

MARCH 25, 2019

Only by connecting marketing lead generation to opportunities created and deals closed—unifying the full funnel—will you be able to see how marketing spend contributes to revenue. Upsell potential. Time spent as a customer. Choose your attribution model. Is it really worth it?

Marketing Attribution 133

Marketing Attribution Multi-Touch Attribution Lead Ranking Allocation 133

Adobe Experience Cloud Blog

MAY 11, 2016

Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. The lesson?

Paid Search Agency 56

Paid Search Agency Multi-Channel Allocation CMO 56

Full Circle Insights

FEBRUARY 28, 2021

Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Cost of Not Implementing Marketing Performance Management. Spice Up Your Marketing Funnel. Top 10 Signs You Have A Marketing Data Problem. Is Martech a Failure?

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Adobe Experience Cloud Blog

MAY 11, 2016

Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. The lesson?

Paid Search Agency 48

Paid Search Agency Multi-Channel Allocation CMO 48

Allocadia

APRIL 23, 2019

Just as they continually aim to create better customer experiences, so the most successful marketers also seek ways to better manage the investments that go into making this execution happen because thoughtful spending leads to better decisions. How you run marketing influences how you do marketing.

Work Management 40

Work Management Marketing Management Marketing Automation Services Planning 40

Allocadia

APRIL 25, 2018

Just as they continually aim to create better customer experiences, so the most successful marketers also seek ways to better manage the investments that go into making this execution happen because thoughtful spending leads to better decisions. How you run marketing influences how you do marketing.

Work Management 40

Work Management Marketing Management Marketing Automation Services Planning 40

Adobe Experience Cloud Blog

OCTOBER 1, 2014

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. Looking for Higher Marketing ROI? Lifecycle Marketing b2b consumer'

ROI 48

ROI Ideal Customer Profiles Word of Mouth B2B Thought Leadership 48

Metadata

APRIL 22, 2021

It’s about product experience management. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. Although Marketo was part of creating a category and back then the space was noisy because it had at least 20 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. Although Marketo was part of creating a category and back then the space was noisy because it had at least 20 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. Although Marketo was part of creating a category and back then the space was noisy because it had at least 20 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Full Circle Insights

JUNE 22, 2021

Maybe you’re sold on agile marketing for all those reasons and more, but the question now might be how to build support in your organization to switch from traditional to agile marketing methods. Getting buy-in for agile marketing is part persuasion, part demonstration. Optimize Your Marketing Mix in Salesforce.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Adobe Experience Cloud Blog

MAY 16, 2013

In the New Rules of Marketing and PR, David Meerman Scott boasts that Real-Time Marketing & PR will also enable you to: Develop a business culture that encourages speed over sloth. Read buying signals as people interact with your online information. What are you doing to capitalize on real-time marketing?

Advertising Channels 48

Advertising Channels Social Marketing PR Television marketing 48

Full Circle Insights

NOVEMBER 25, 2020

Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Cost of Not Implementing Marketing Performance Management. Spice Up Your Marketing Funnel. Top 10 Signs You Have A Marketing Data Problem. Is Martech a Failure?

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52

Adobe Experience Cloud Blog

JUNE 24, 2013

Unlike prior generations of marketing software, today’s leading marketing software companies provide their solutions using “software as a service” (SaaS) – meaning marketers use the tools in the cloud with little or no IT support. Modern Marketing' For example, say you are a retailer of fashionable shoes. Free shipping!

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Full Circle Insights

AUGUST 26, 2021

It inspired me to think again about why it’s still so rare to find women in leadership positions and what we as leaders can do to fix it. There are many cultural currents that steer women away from leadership positions, some subtle and others not subtle at all. Find women who want a leadership role. Give women more at-bats.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 98

Full Circle Insights

MAY 20, 2022

Marketers who are selling to accounts are typically dealing with a group of buyers who give off different behavioral signals, so predictive analytics, a programmatic method to assess big data and derive predictions about the future could be a powerful strategy to leverage. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98