Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. He’s in Chicago and hopes to stay there.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. Does this stuff really work anymore? With the exception of Gizmo, all the companies have something to sell. And I do, nearly every day. Think Like the Customer.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 9, 2011

The rapid decline of mainstream media (more than 45,000 journalists have been laid off in the last five years in the US) has put a lot of good communicators out of work, and many can be had today for pennies on the dollar compared to what they made a few years ago. And I’ll bet he was happy to have the work. Where Writers Hang Out.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

NOVEMBER 8, 2011

My column in BtoB magazine this month. At Glassdoor.com , employees rate the companies they work for, review executive performances and swap salary information. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. How do you think the recruiting business will be changed by this?

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

NOVEMBER 28, 2011

And given access to social networks at work, people will use them to play and waste time. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. In fact, that’s exactly what they did. CIOs should not only accept this fact but embrace it. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

DECEMBER 30, 2013

Much of my recent work has appeared on the Profitecture blog. I’ve also written extensively for BtoB magazine , but with the folding of that magazine into Advertising Age , I probably won’t be contributing there in the future. In reality, I don’t blog very much at paulgillin.com anymore.

Blogger 50

Blogger BtoB Paid Search Agency Companies 50