Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most. Repackage (BtoB magazine). And they’re killing it online at the moment. A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JANUARY 24, 2013

Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. He blogs at PaulGillin.com and NewspaperDeathWatch.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 5, 2011

Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

NOVEMBER 28, 2011

The most recent research by Robert Half Technology found that 31% of U.S. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. Playing pays off. Only one person identified the IT department.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50