Buzz Marketing for Technology
DECEMBER 15, 2009
Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.
Buzz Marketing for Technology
DECEMBER 15, 2009
Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.
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Digital B2B Marketing
JUNE 19, 2012
That was the headline on the first page article when BtoB Magazine landed in my inbox last week. of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Don’t be that guy.
Industrial Marketing Today
AUGUST 17, 2010
Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?
Paul Gillin
DECEMBER 12, 2013
These publishers eschew search optimization in favor of creating content that people want to share. Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. From an SEO perspective, they do a lot of things wrong.
Buzz Marketing for Technology
MARCH 23, 2011
Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. Social Media – the Next Frontier! Many BtoB organizations these days are spending time and money.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.
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