The 2014 Content Marketing Imperative
Marketing Insider Group
DECEMBER 5, 2013
78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. InboundWriter ). So what do we do know?
Let's personalize your content