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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

ViewPoint

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. ” Marketing Operations Should Be Tasked with Marketing Automation. Then Speak.

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Twitter - Content - Social Media - B2B Marketing Best Of June

B2B Marketing Zone Posts

Five reasons why B2B marketers should be in social media even if their companies are not - Chris Koch , June 25, 2009. Three steps for B2B marketers to build a personal social media presence - Chris Koch , June 26, 2009. Content Marketing Today , June 26, 2009. True Social Selling - Modern B2B Marketing , June 9, 2009.

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The State Of The Union In B2B Marketing

Marketing Insider Group

And although I’m usually a very optimistic person, I find it hard to say these words today. political environment and B2B Marketing in 2011. What are the greatest challenges in B2B Marketing? Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? So in the end I am optimistic!

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5 Core Competencies Driving a Modern Marketing Strategy

Hinge Marketing

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Analytics (measuring marketing effectiveness). Marketing technology (CRM systems, marketing automation).

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8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Adobe Experience Cloud Blog

Be a presence online- both for your company and your personal brand. Lead nurturing and lead scoring are key to B2B marketing success. Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.).